Two women at a Nigerian market stall looking at a phone together

About OyaLinkup

Built for smallbusiness growth.

OyaLinkup is building the link-up layer that helps small businesses become more structured, visible, supported, connected to opportunities, and ready to grow from where they are.

Operated by OYALINKUP LIMITED · RC 9488622

Why OyaLinkup exists

Real activity needsuseful structure around it.

Small businesses do real work every day, but the information around that work is often scattered across memory, notebooks, calculators, receipts, and messages.

Without a clear structure, it becomes harder to understand the business, show consistent activity, receive relevant support, or prepare for the next opportunity.

OyaLinkup starts by helping a business build that foundation, then connects each useful layer as the business becomes ready for it.

The journey

01

Activity

The work, sales, expenses, payments, and decisions happening every day.

02

Structure

Simple systems that turn scattered activity into something clear and usable.

03

Proof

Consistent records and business information that show what is really happening.

04

Connection

Relevant support, feedback, people, and services around the business.

05

Access

Greater readiness for suitable opportunities as the right foundations develop.

06

Growth

Better decisions, stronger operations, and progress built one useful step at a time.

Our mission

To help small businesses turn everyday activity into structure, proof, connection, and access so they can make progress with greater clarity.

Our vision

A future where every serious small business can build from where it is and move from survival to scale.

How we build

Start with a real problem, build something useful, learn from real use, and add the next layer only when evidence justifies it.

Where OyaLinkup starts

Start with what is useful now.Build outward with evidence.

Live now

Daily Cashbook

OyaLinkup's first live product and practical starting point. It helps business owners manage records, reports, reminders, outstanding balances, and everyday business clarity.

Support layer

OyaLinkup Business Community

An opt-in support and feedback layer for practical guidance, product help, demonstrations, updates, and direct learning from business owners.

Building toward

Connection and access

Better visibility, stronger proof of activity, relevant support, useful connections, and greater readiness for opportunities, developed only as real needs and evidence justify them.

What guides the work

Build honestly.Make every layer useful.

01

Start with reality

We begin with the conditions people actually work in, not an imagined version of them.

02

Build useful structure

Every layer should make work clearer, more reliable, or easier to act on.

03

Proof before claims

We distinguish what is live, what is being tested, and what we are building toward.

04

Keep access simple

Useful technology should reduce complexity rather than create another barrier.

05

Grow with people

Feedback and real use determine what deserves to be built next.

Abdulsalam Sa'ad, Founder, CEO & CTO of OyaLinkup

Founder story

Abdulsalam Sa'ad

Founder, CEO & CTO

OyaLinkup began with a broad question about how small businesses could become easier to understand, support, and connect to opportunity. The answer could not begin with a large promise. It had to begin with an immediate problem that business owners face every day. That is why OyaLinkup starts with Daily Cashbook and builds outward from real use, evidence, and trust.

We are starting with what a business needs today and building each next layer only when it can create real value.

The company behind OyaLinkup

OYALINKUP LIMITED

RC 9488622 · Incorporated in Nigeria

Registered address

No. 1, Bawalane Centre Igboro, Ilorin, Kwara State, Nigeria

Start with what is useful today

Understand your business.Build from there.

Daily Cashbook gives you a practical place to begin with clear records, useful reports, reminders, and a better view of your business activity.